I write earlier how to start developing gamification program? There is 9 easy steps to start. In second steps is
2. Identifying the user behaviours that will drive your business objectives
This step can be really hard to achieve, because users are so different. How ever, there are few common thinks, which researchers are found what are common to people and can help you to identifying your users behaviours.
What people usually looking for?
Coaches and sales consultant are find out, that most of the people looking for two thinks when they buy something.
They have on their mind:
These two thinks drives their decisions. If you can help people to achieve both, it is the best solutions. Usually products can only one. You have to ask by ourself: “Does your business goals and products answer these peoples needs? If they don’t, how you have to change them? I they do, what are your user action to fill their needs with your products?
One example to use people basic needs
You running up a restaurant. You offer a great a’la carte. You have set up your business goals, that you need more customers to evening. You understand that your restaurant can help people to achieve their desires to spent wonderful evening with their spouse.
Of course you tell that on your marketing but you identifying your users behaviours which get you more customers to evening. In this case, these people behaviours might be:
– They ask you to make table reservation for specific time
– They search tips to something romantic together on internet forums
– They eat usually out after work
– They anniversary is near
People have lot’s of different behaviours but you find which are best ones in your business. In that case, it might be good idea to use gamication to your restaurant employees figuring out when our customers have their anniversary and then courage people to do more table reservation. These thinks can help you achieve your business goals better.