How to identifying the users behaviours, part 1 (ENG)

I write earlier how to start developing gamification program? There is 9 easy steps to start. In second steps is

2. Identifying the user behaviours that will drive your business objectives

This step can be really hard to achieve, because users are so different. How ever, there are few common thinks, which researchers are found what are common to people and can help you to identifying your users behaviours.

What people usually looking for?

Coaches and sales consultant are find out, that most of the people looking for two thinks when they buy something.
They have on their mind:

unfilled desire
or
instant pain

These two thinks drives their decisions. If you can help people to achieve both, it is the best solutions. Usually products can only one. You have to ask by ourself: “Does your business goals and products answer these peoples needs? If they don’t, how you have to change them? I they do, what are your user action to fill their needs with your products?

One example to use people basic needs

You running up a restaurant. You offer a great a’la carte. You have set up your business goals, that you need more customers to evening. You understand that your restaurant can help people to achieve their desires to spent wonderful evening with their spouse.

Of course you tell that on your marketing but you identifying your users behaviours which get you more customers to evening. In this case, these people behaviours might be:

– They ask you to make table reservation for specific time
– They search tips to something romantic together on internet forums
– They eat usually out after work
– They anniversary is near

People have lot’s of different behaviours but you find which are best ones in your business. In that case, it might be good idea to use gamication to your restaurant employees figuring out when our customers have their anniversary and then courage people to do more table reservation. These thinks can help you achieve your business goals better.

A few ideas where your company can use gamification? (ENG)

As I write earlier what is gamification, gamification can be really useful tool and method to get your company to next level.

Gamification is best to use achieve changes. It’s hard to use long term motivations but in short projects it’s can be very useful method. Example if your team have to learn some new skills. You team have to spent some time uncomforted zone. That time can be really fun when you use some gamification elements in your project.

A few ideas where you company can use gamification:

  • Learning a new skills
  • Collecting new leads to your sales team
  • Creating new content your channels
  • Serving your customers better

Maybe you should think how you and your company can use gamification for change management. Is there any thinks where you can start?